Our client, a global life-sciences company, needed to dramatically accelerate their process for developing customer solutions. Their goal was to move from their current 18-month cycle for getting new wraparound service/solutions in front of customers, to developing a functioning prototype for a 90-day service/solution.
Our solution focused on two dimensions:
- Expanding perspective early:
- Partner with vendors as long term thought partners to co-develop solutions
- Bring vendors in under NDAs beginning at the visioning phase to widen the lens for viewing possible solutions
- Select vendors with both technical expertise and experience in rapid prototyping
- “Turbo boost” the process by embedding a one-day Collaborative Workshop at the heart of the product development process in order to:
- Shrink the multi-month onboarding process to one day by shifting communications to an intentionally orchestrated and streamlined experience involving all stakeholders (internal and external)
- Ensure the visioning process was informed by a clear problem statement and highly-researched customer personas
- Prepare developers to create a functioning prototype for review within two weeks of the session
- Vendor partners returned with functioning prototypes for review within two weeks of the workshop
- Our client met their goal of testing a functioning prototype with real patients and providers within 45 days
- The accelerated prototyping process has been scaled throughout the organization, transforming other product development processes, and reshaping the way the company works
