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Leading in a Platform Economy

This new learning module from Collective Next and platform transformation expert Haydn Shaughnessy is designed to equip you and your organization with the knowledge and skills to rethink business quickly and effectively, so that you can bring the same rationality and excellence to transformation that you have always done to execution.

More information about Haydn’s Leading in a Platform Economy workshop is available here.

Why is it important

The new economy is spawning new, highly scaled platform businesses that are rapidly gaining dominance as they globalize. American champions have to discover how to redesign their businesses for the billion people markets that are emerging. That’s where the platform strategy comes into its own, creating the perfect conditions for rapid scale at low cost.

Scale, scope and speed present the most pervasive set of transformations we have ever experienced. They are essential to digital transformation. But platforms make all three possible. Understanding business platforms is essential for leaders because it gives them access to new ways to work, as well as bring an immense business opportunity in its own right.

When leadership teams get together to decide on how to meet the challenge of transformation there is one thing they typically overlook. Research shows that change involves substantial psychic pain to those involved. They and you will over-invest in traditional assumptions and conventional ways of thinking as you approach the task of transformation.


Key Benefits:
  • Learn how platforms are restructuring the economy and reframing competitive conditions
  • Explore how hidden assets in your company and ecosystem will help you realize pathways to low-cost growth
  • Gain insight into how to frame a platform strategy and how that can trigger digital transformation
  • Explore new opportunites and ways to create value

Learn More. Schedule A Call Now. or (617) 517-9840


Tuesday, July 11, 2017
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Why You Need a 21st Century Business Platform Strategy and How to Create One

The emergence of the new business platform and the story of digital transformation

So what is a business platform? Today’s platforms are a new and unique organisational form. They are a way to reorganise commercial markets, taking market structure away from the old enterprise model with its supply and distribution pipelines to something resembling a hub. People tend to talk about these as marketplaces but they are so much more. Platforms, for example, need a lot of information and content, which is often supplied by the free-form ecosystems that gravitate towards the platform’s orbit. This is critical to platform success. They also tend to be transaction engines. And they lead the march towards new ways of working.

You cannot plan the future without knowing either your platform strategy or your strategy for competing with them. While the new platform can be a system of engagement and a creator of utility value, platforms used by elastic enterprises are also much more. They have an additional set of unique qualities.

The primary objective of the new platform is to create, manage and transact value at scale without friction. It is only through platforms that enterprises can manage the complexity of vast ecosystems of partners and a highly-scaled customer base with widely varying needs. They are the most dominant organisational model that we’ve yet seen in commerce.

What Do Platforms Want?
  • Unproductive or underused assets to which they can bring efficiency and scale
  • To function at speed, because that is the only way to get to scale and deliver scope
  • To eliminate friction
  • Information, conversation, content and community
  • Data so that they can optimise and scale demand and supply
  • Trust at minimal possible contractual overhead so they replace “legal” with techniques of trust building and get by with providing leadership and rules-of-the-road
  • To learn because they cannot afford to be left behind
  • As much self-governance as possible. They have a strong dependency on self-determining groups like developer or content communities that take the risk and cost of scale
  • The best and most innovative approaches to software and if they don’t invent it, or draw it from open source software, then they adopt new practices incessantly
  • To devolve risk onto third parties, especially innovation risk and content creation
  • To change how we create and consume value and that is what they have achieved

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To learn more about Leading In A Platform Economy

Email us at or call us at (617) 517-9840

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