What makes a client advisory board...good? | Collective Next

What makes a client advisory board…good?

May, 2023

Client Advisory Boards, or CABs, sound simple on paper: pulling together a group of handpicked clients that are important to your organization and talking with them about your strategy. No problem, right?

This month, we’re exploring the principles that should be applied to excellent, unforgettable CABs.

How to design an amazing CAB

The ingredients that go into making a customer advisory board meeting—or any event— a success can be tough to pin down. There are so many variables to consider and it’s tough to account for them all: Have we invited the right people? Did we identify the right goals and objectives for the meeting? What about our agenda? Is it…boring?

Every organization is different, of course, and no two CABs are the same. But there are a few principles that can be applied to planning every customer advisory board.

Immersive Web Experiences / Alexion Culture Transformation Story

This external facing website is designed to showcase the culture transformation that Alexion underwent since 2017. The site utilizes an innovative scroll-based animation design, and also featured a cross-team effort that included creative, production, and digital teams.