What good is a CAB without ACTION? | Collective Next

What good is a CAB without ACTION?

June, 2023

Customer Advisory Boards, or CABs, sound simple on paper: pulling together a group of handpicked clients that are important to your organization and talking with them about your strategy. No problem, right?

But once everyone is all talked-out, what’s next? This month, we’re taking a look at how to ensure that your event leads to the changes your organization needs to move forward.

Our CAB was incredible!! But…now what?

Anyone who has run or helped organize a Customer Advisory Board will tell you: the event isn’t the hard part. Sure, there a million things to do. And yes, they are super-difficult to pull off well. But at the end of the day, when the event has wrapped up and everyone is heading off to their trains and flights, what you’re left with (hopefully) is a giant pile of insights. A giant pile of work to do.

And that work is important. Treated with care, that work can actually, really, transform the way you do business. That work can help evolve your entire organization. But only if–and it’s a big IF– you are able to translate those insights from your CAB into action.

And anyone who’s run a CAB knows that THAT part is a lot harder than it seems. But where do you even start?

Immersive Web Experiences / Alexion Culture Transformation Story

This external facing website is designed to showcase the culture transformation that Alexion underwent since 2017. The site utilizes an innovative scroll-based animation design, and also featured a cross-team effort that included creative, production, and digital teams.