An organization’s culture is driven by its people. And a healthy culture is made up of people that want to be a part of it, that understand their place within the organization.
So what makes someone want to be a part of your organization? At the end of the day, it comes down to what’s in it for them: it comes down to the value they derive from being a part of your team.
Part of that value is what they’re tangibly earning in their role, things like compensation and benefits. But money isn’t everything, of course. The “value” of working somewhere also includes a sense of connection to the organization’s mission and a feeling of kinship with the people we work with. And critically, it includes a sense of resonance with the organization’s culture overall.
Describing the value of being a part of your organization is a critical exercise. And there’s no better tool for codifying and clarifying these ideas than through an Employee Value Proposition.
Employee Value Propositions (EVPs)
What is an EVP? Put simply, it’s a sort of contract: a statement from an employer about the values and benefits the organization will offer in exchange for an employee’s talent and commitment. EVPs are often utilized as a part of the recruitment process, as a way to entice talent to join the organization.
But EVPs can and should go beyond recruitment. When they are crafted with care, and as part of a process that draws upon the entire organization, they can serve as a tool to remind everyone in your organization why they’re there in the first place. A well articulated EVP can be an exercise that clarifies and strengthens the foundations of your culture, sparking insights that you didn’t even know were there.
Collective Next has a unique approach to crafting impactful Employee Value Propositions. The process isn’t simple, but it begins and ends with the assumption that if the ideas in your EVP deeply resonate with the people already within your organization, they will resonate with those outside of it. And the lessons and insights gained through the process of crafting your EVP will leave you with a better sense of your culture than you ever thought possible.
Reach out to learn more
We’d love to hear about how your organization thinks about the value being offered to your employees. Does your team have an EVP that you’ve found useful or impactful? Have you been through the process of crafting such a statement? Reach out to us today and let’s find some time to chat.