Customer Journey Mapping | Collective Next

Translate your customer data into powerful insights

How well does your entire organization understand your stakeholders? Do you have a clear sense of their goals, intentions, and pain points?

Customer Journey Maps

Collective Next Customer Journey Maps make sense of your customer data, identify the moments that matter most to your customers and stakeholders, and provide a window into the experiences that drive your business.

Use Cases

How well does your organization understand its stakeholders? How aligned is your team on what motivates and drives your customers? Do you have a clear sense of their goals, intentions, and pain points?

Journey mapping can serve a variety of use cases, suited to the unique needs and challenges of your stakeholders.

Gordon Eby

Solution Designer

Gordon partners with clients to develop creative interventions for tackling complex organizational challenges. He begins by developing a detailed understanding of what leaders are wrestling with and works collaboratively to develop unique solutions for their organization and the worlds in which they operate.

Renee Piazza

Solution Designer

Renee began learning the art of facilitation and design in 2006, and since then has been helping leaders and their teams explore the art of the possible and collectively create the futures they desire.

Our Customer Journey Map Experts

Our Customer Journey Map Experts

Put Your Research to Work

Distill the research and knowledge dispersed throughout your organization; align and calibrate your team around what really matters.

Discover Insights That Create Value

Distill the research and knowledge dispersed throughout your organization; align and calibrate your team around what really matters.

Engage Your Organization

Align and connect your team to both your stakeholders and your organization's larger, strategic goals

Customer Journey Maps

Collective Next is the consulting alternative. Our bespoke solutions are crafted a little differently than more traditional consulting organizations.

Traditional
Journey Maps

The standard approach to journey maps can leave your clients wanting more.

Generic with No Clear Objectives

Created from templates so that your team can “fill in the blanks”

Limited Application

Employed for team building
purposes only

Tunnel Vision

Narrowly focused on
process improvements

Road to Nowhere

Narrowly focused on
process improvements

The Collective Next Journey Map

We draw on our expertise in facilitation, event design, collaboration, and co-creation to create a singular, memorable experience for you and your customers.

Cocreation Through Partnership

Created bespoke after extensive collaboration with you and your team

Holistic End-to-End Engagement

Crafted from the outset to discover new strategic insights and initiatives

Highlight Your Needs

Narrative driven to deeply connect with what drives and motivates your stakeholders

Specify Outcomes

Lead to prioritized insights that drive your business objectives

Process Phases

Discovery

Align on –and clarify– why you seek to understand the journey.

Research and synthesis

Collect all existing information on the journey and interview key stakeholders to uncover moments that matter.

Narrative development

Communicate your journey by creating an easy-to-understand and engaging narrative.

Share the journey and gather insights

Share the experience with key internal and external stakeholders to create a deeper understanding of what matters most.

Refine the discovered business opportunities

Prioritize the discovered insights that align to your business objectives and kickstart the development of solutions

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Immersive Web Experiences / Alexion Culture Transformation Story

This external facing website is designed to showcase the culture transformation that Alexion underwent since 2017. The site utilizes an innovative scroll-based animation design, and also featured a cross-team effort that included creative, production, and digital teams.