Virtual Ideation Session | Collective Next

In early 2020, a prestigious NGO approached us seeking new ways of addressing a long-standing political and social conflict. To many, it seemed all avenues for resolving this historically intractable problem had been explored. We believed that introducing a new ideation process would generate fresh perspectives. In partnership with our client, we designed a half-day, in-person meeting centered on “what if” scenarios. However, a second challenge arose: COVID-19 eliminated the possibility of face-to-face meetings. We would need to deliver the same results virtually.


We designed and facilitated a virtual meeting that accomplished two interrelated goals:

  1. Deliver a dynamic and engaging experience for all participants, in spite of the virtual limitations
  2. Generate fresh ideas and approaches to solving an age-old problem by introducing our participants to a new process

To deliver on the first objective, we focused on interactivity, which allowed us to maximize the human experience. Creating an engaging, flawless participant experience required a new level of workshop design thinking and preparation, including a thoroughly rehearsed plan in advance.  Examples of our interactive process included:

  • We welcomed meeting attendees with music and a full-screen, hand drawn image
  • We facilitated a fast-moving, but personal process for attendee introductions
  • We provided hands-on facilitation in each virtual breakout room
  • We utilized participants’ pre-work to create a “collective visual” that jump-started the conversation and allowed us to get to the meat of the meeting very quickly

To ensure that we helped our client generate new ideas and perspectives we used a two-part approach:

  • First, we conducted a collaborative environmental scan to create an aligned understanding of current and future threats and opportunities
  • Second, we utilized future-based, “what if” scenarios to free up participant’s thinking, enabling them to challenge sacred beliefs and orthodoxies
  • The client identified and interrogated past assumptions, while generating a set of ideas, which presented new paths to tackling an historically intractable challenge
  • We successfully introduced our client to both a new process as well as how to design and run a productive virtual meeting

Capabilities Included:

Immersive Web Experiences / Alexion Culture Transformation Story

This external facing website is designed to showcase the culture transformation that Alexion underwent since 2017. The site utilizes an innovative scroll-based animation design, and also featured a cross-team effort that included creative, production, and digital teams.