Leading Global Pharmaceutical Company
Global Marketing Strategy & Roll-Out
The Challenge:
To support a leading pharmaceutical on the global rollout of key marketing, pricing/reimbursement, and access strategies
The Story:
Working across multiple product lines and functional disciplines, Collective Next supported several multi-day global sessions focused on adapting enterprise-wide strategies to country specific initiatives. In each session, Collective Next facilitated hundreds of marketing and medical directors and key subject matter experts through highly interactive communication, feedback and action planning workshops.
The Value:
- Developed strategic alignment and a clarity of direction across global stakeholders
- Ensured greater audience participation and solution ownership and execution
- Created a forum to effectively share best practices across the organization (global to local/local to local)
- Designed graphic storyboards to facilitate learning for a participant group with multiple languages and levels of experience
- Helped to align and integrate local entities working in diverse markets, cultures, and economic climates
- Fostered the development of collaborative skills and capabilities within the organization and key leaders, improving the way they think about and solve complex business challenges
