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Series Archive

The Power of Immersive Experience

Collective Next's picture
Collective Next
Tuesday, August 1, 2017
Ways of Working
Organizational leaders know how incredibly difficult it can be to design meetings and events that harness and direct the attention of participants in a sustained manner. But focus and flow are critically important to achieving exceptional outcomes (as discussed in our series opening). After decades of crafting and facilitating collaborative sessions, we’ve found that the following six strategies consistently produce game-changing levels of directed attention.
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Marsha Dunn's picture
Marsha Dunn
Thursday, July 13, 2017
Interview
This series is a deep-dive into the Power of Immersive Experience to facilitate organizational change. Before turning focus to the business world, we wanted to glean insights from the realms of theater and high-tech performance art. You may remember the powerful “Love Has No Labels” ad campaign that went viral in 2015. It featured skeletons dancing and embracing behind a curtain before emerging from behind the x-ray screen to reveal themselves as diverse pairings of friends, families, and couples. With 160 million views, this video became the second most watched social activism ad of all time.
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Marsha Dunn's picture
Marsha Dunn
Monday, July 3, 2017
Think Piece
Our lives are shaped by the experiences that comprise them. Who would disagree? But when you actually think back over your life, you quickly realize that it’s not just any experiences that shape you. It is particular sorts of experiences. In many instances it is those experiences that are all-encompassing, thoroughly engaging, totally absorptive. In a word, immersive.
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Collective Creativity

Matt Saiia and Hamilton Ray's picture
Matt Saiia and Hamilton Ray
Wednesday, June 7, 2017
Perspectives
Two years ago Collective Next rolled out a new initiative: We offered everyone in our organization an annual paid, week-long sabbatical to expand, challenge, and inspire their thought and imagination. This was not a pre-fab, one-size-fits-all retreat. Rather, everyone was welcome to choose their own adventure—from a limitless set of options. Some would participate in a creative writing retreat; others would attend a conference on artificial intelligence; others still would spend a week at a cutting edge software start-up.
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Geoff Amidei's picture
Geoff Amidei
Friday, May 19, 2017
Ways of Working
Let me take a wild guess: you work with other people. (Not bad, right?) Okay, here’s another one: You do a lot of thinking for your job, and most of the time, you think about ideas. (How am I doing?) Okay, last one: you are often compelled into a group to think with other people. And when that happens, the expectation is that you will be creative, outside the box, and that you will deliver an innovative “big idea.” (Pressure, right?)
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Marsha Dunn's picture
Marsha Dunn
Wednesday, April 26, 2017
Interview
The Design Museum Boston just opened an exhibition showcasing designs generated during their recent Urban Innovation Festival. This festival invited innovators from multiple industries to participate in a 3-day urban design challenge focused on the area under Boston’s I-93 overpass. Their mission: “to improve the livability of the surrounding neighborhoods.” Ten design teams – Autodesk, Bose, CBT, Essential, Fidelity Labs, MassArt, Payette, Shepley Bulfinch, Stantec, and Wentworth worked on-site in public view to solve this challenge. Collective Next had the pleasure of facilitating the event and being inspired by the level of collective creativity on display. We checked-in with Liz Pawlak, Vice President of the Design Museum Foundation.
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Hamilton Ray's picture
Hamilton Ray
Thursday, April 20, 2017
Interview
Imagine bringing together over 20,000 stakeholders every year for a rousing event filled with music, poetry, skits, testimonials, big name speakers, and celebrations all focused on your organization’s mission and values? Since 2001, Sharp HealthCare has been doing just that. In his recent book, Market vs. Medicine: America’s Epic Fight for Better, Affordable Healthcare industry expert David Johnson describes the innovative efforts that Sharp’s and others are taking to transform healthcare delivery. I recently had the opportunity to catch up with Dave to discuss how best to foster collaboration in an industry as complex as healthcare.
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Kristen Bailey's picture
Kristen Bailey
Wednesday, March 29, 2017
Perspectives
Several years ago I worked on a team that was transitioning GSK’s office from downtown Philadelphia to the Philly Navy Yard. For employees, the move meant leaving familiar routines and all of the conveniences of central Philadelphia. But the geographical relocation wasn’t even the biggest change GSK employees faced. The office environment itself had been completely redesigned. Closed doors and cubicles were replaced by open layouts, people were assigned “neighborhoods” rather than offices, and terms like lap jacks and quiet booths became commonplace. GSK, like many companies, had realized that, among other things, an agile workplace is key to fostering collaboration and innovation.
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Marsha Dunn's picture
Marsha Dunn
Monday, March 20, 2017
Perspectives
Last year my 3-year old son and I responded to an open call to participate in an “interactive public art installation” at Philadelphia’s Kimmel Center. Upon arriving, we marveled at artist Shay Church’s towering “forest” constructed out of layered laths of wood filling the lobby. In the brief onboarding that followed we—along with about two-dozen participants of all ages—received gloves, aprons and the simple instruction: cover the “trees” with clay. My son cast aside the gloves and went to work.
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David Rutley's picture
David Rutley
Friday, March 3, 2017
Perspectives
The economy has seen significant top line growth, but consumers remain cost conscious and companies in mature industries face significant pressure to achieve savings through scale and efficiency. For companies seeking ambitious goals around cost reductions, the available levers appear limited. You can lay people off…cut professional services… close a location…terminate a product line... While it seems counter intuitive, this is the moment to hit pause and spend some time—even some money—on getting creative.
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