Reebok

October seems to be the month of meetings in the Boston design scene. I managed to attend two of them last week, and while they were very different in nature they did share some common themes about design and design thinking: it is a discipline, a process, a field of study, a term going mainstream, and above all a business imperative.

On October 5th AIGA Boston hosted an evening discussion titled Design 2014: Harnessing the Power of Design Thinking Now.