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Marsha Dunn's picture
Marsha Dunn
Tuesday, October 10, 2017
Interview
Below is the fifth installment in our series, The Power of Immersive Experience, in which we explore the key aspects of immersive experiences (directed attention, expanded perspective, human connection) with the goal of understanding how they relate to building collective intent and spurring organizational change.Experience marketing has stormed the gates of the brand and advertising world. This impactful approach, centered on events and live experiences, reminds us of the important... More
Renee Piazza's picture
Renee Piazza
Friday, September 22, 2017
Case Study
Earlier this year I joined a group of colleagues in listening to a highly informed speaker on a topic of the utmost relevance to myself and my organization. I was so excited I could barely sit still—energized by all of the connections to my work, the possible impacts to the daily life of my team and our clients. My wheels were turning, creative juices flowing; I couldn’t wait to discuss what I had heard with my colleagues. And then…the presentation ended, and I along with everyone in... More
Mary Choi Smith's picture
Mary Choi Smith
Monday, August 28, 2017
Ways of Working
Below is the fourth installment in our series, The Power of Immersive Experience, in which we explore the key aspects of immersive experiences (directed attention, expanded perspective, human connection) with the goal of understanding how they relate to building collective intent and spurring organizational change.Read-Dialogue-ApplyIt has been reported that Warren Buffett spends 80% of his day reading and thinking. In fact, he ascribes much of his success to a lifetime habit of reading... More
Collective Next's picture
Collective Next
Tuesday, August 1, 2017
Ways of Working
Below is the third installment in our series, The Power of Immersive Experience, in which we explore the key aspects of immersive experiences with the goal of understanding how they relate to building collective intent and spurring organizational change.Organizational leaders know how incredibly difficult it can be to design meetings and events that harness and direct the attention of participants in a sustained manner. But focus and flow are critically important to achieving... More
Marsha Dunn's picture
Marsha Dunn
Thursday, July 13, 2017
Interview
(Photo: Love Has No Labels via YouTube)This series is a deep-dive into the Power of Immersive Experience to facilitate organizational change. Before turning focus to the business world, we wanted to glean insights from the realms of theater and high-tech performance art.Many of you may remember the powerful “Love Has No Labels” ad campaign that went viral in 2015. It featured skeletons dancing and embracing behind a curtain before emerging from behind the x-ray screen to reveal... More
Marsha Dunn's picture
Marsha Dunn
Monday, July 3, 2017
Think Piece
Below is the first installment in our series, The Power of Immersive Experience, in which we will explore the key aspects of immersive experiences with the goal of understanding how they relate to building collective intent and spurring organizational change. Our lives are shaped by the experiences that comprise them. Who would disagree? But when you actually think back over your life, you quickly realize that it’s not just any experiences that shape you. It is particular sorts of... More